S3 Certified Social Media Marketing Manager - THEATRE ANTIQUE
Adresse : RUE DU CIRQUE, VIENNE , FR
Début : 06-05-2013 Fin : 07-05-2013
Site web :
Description : Next class starts: Feb 25 finishes April 4, 2013 


Program Id: 


S3A-12121 (EU) (onsite San Francisco)


 


During the two day class with four weeks hands on online workshops, attendees develop a complete social media marketing plan and strategy for a class case company. The program also includes marketing program development, buzz development basics, resource and budget planning and organization readiness.


Your Masterpiece will be a complete Social Media Marketing Hand Book for the class case with approximately 35 page. You will be able to use it as a base for future projects and to show it to clients or employer.


Graduates can  join the most prestigious Social Media Alumni




Program Overview

 


Total of two days in our training center, plus 4 online workshops (4 weeks hands on exercises) and 10 online lessons. If you are not able to attend the onsite classes, we offer a one week online eLearning alternative.
  • Understanding the impact of social media on purchase decisions and brand advocacy

  • Social media presence development

  • Managing personal and business engagements in the social web

  • Social Media Audits / Assessments

  • Four quadrant assessment model

  • Social Media Monitoring

  • Developing social marketing initiatives

  • Cross functional social media strategy development

  • Applying a social media strategy framework

  • Social Media Plan development

  • Buzz campaign basics

  • Resource and Budgets planning, ROI

You will work with the group on a real world social media project to get hands-on experience in both social media strategy development and online collaboration 
Audience
Marketing / PR Manager, Business Consultants, Social Media Manager, Community Manager, Ad or PR Agency Manager. 
Requirements
  • Basic Social Media experience. 

  • Good marketing knowledge 

Objectives

You will be able to prepare, create and execute a social media marketing program for medium to large B2B or B2C companies. You will get the necessary know how about social media platforms and channels, social media monitoring and other tools. You will be able to make well structured social media marketing plan, resource and budget plan.


Test your skills and make free  Qualification Test


Questions
Please contact us directly atEU: +49 (30) 2032.8748US: +1(650)384 0057  



Timeline & Program Details
Classroom training
Day one
  • Introduction to social media for brands

  • New brand engagement models

  • Personal versus business presence

  • Social Media Time Management

  • Social media assessments

Day Two

  • Social Media monitoring

  • Social marketing strategy development

  • Social marketing planning techniques

  • Buzz campaign development

  • Team integration, education, social media guideline


Workshops
Social Media Assessment Workshop (1)
  • Project and exercise review, discussion Q+A (60-90 min)

  • Preparation for the coming lessons: Brand Presence Development

  • Attendees work on the next project exercises

Social Brand Presence Development (2)
  • Project and exercise review, discussion Q+A (60-90 min)

  • Preparation for the coming lessons: Social Media Campaign Creation & Planning

  • Attendees work on the next project exercises

Social Media Campaign Workshop (3)
  • Project and exercise review, discussion Q+A (60-90 min)

  • Preparation for the coming lessons: Brand Presence Engagement

  • Attendees work on the next project exercises

Brand Presence Engagement Workshop (4)
  • Final project presentation, discussion Q+A (60-90 min)

  • Presenting the Social Media Marketing Plan

  • Final Test


Rayonnement : non défini
Type d'événement : Cours ou ateliers divers
Créé par :






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